AND PER SE AND
MODERN IN DENVER | SPRING 2015
The ampersand, that squiggly conjunctive logogram and erstwhile 27th letter of the alphabet, is really hitting its stride. Once a bastardized character of convenience, it now props up major corporate logos and restaurant names, even serving as a standalone design icon in its own right. Never mind that it dates back 2,000 years. The ampersand is so ubiquitous in the world of modern design that it’s often taken for granted, or dismissed entirely. But as any creative director or linguistic historian will tell you, to know the ampersand, to grapple with its origins and eccentricities, is to love it . . .
image courtesy of William Logan and Modern in Denver