AND PER SE AND

Magazine Article

The ampersand, that squiggly conjunctive logogram and erstwhile 27th letter of the alphabet, is really hitting its stride. Once a bastardized character of convenience, it now props up major corporate logos and restaurant names, even serving as a standalone design icon in its own right.

Never mind that it dates back 2,000 years. The ampersand is so ubiquitous in the world of modern design that it’s often taken for granted, or dismissed entirely.

But as any creative director or linguistic historian will tell you, to know the ampersand, to grapple with its origins and eccentricities, is to love it.

Go here to learn more. You’ll sound so interesting at parties.

- from the Spring 2015 issue of Modern in Denver magazine

Dominic TestaComment