Stories, True and Otherwise

Stories, True and Otherwise

WELL(NESS) DESIGNED

How do you reach not just the athletes or the health nuts, but the athletes and the health nuts and all of their friends, co-workers, and grandparents? The answer to that question starts with an unusually transparent approach to design.  (photo courtesy of Trevor Brown, Jr. and Modern in Denver)

How do you reach not just the athletes or the health nuts, but the athletes and the health nuts and all of their friends, co-workers, and grandparents? The answer to that question starts with an unusually transparent approach to design.  (photo courtesy of Trevor Brown, Jr. and Modern in Denver)

MODERN IN DENVER | WINTER 2014

Alex Bogusky is worried about you. He’s concerned that you’re not eating your vegetables and that this basic oversight is undermining your life in ways you don’t even realize.

If this sounds like behavior more befitting your mother than the man Adweek magazine once named Creative Director of the Decade, well, take a minute to appreciate the bigger picture. This is a tapestry woven from simple issues like health, friendship, and charity, but also extraordinarily complex issues like product design, video production, entrepreneurial innovation, web development, sales paradigms, and, at its heart, an unlikely team of collaborators working to address universal problems on a deliberately local scale . . . 

Read the full story at Modern in Denver.

photo courtesy of Trevor Brown, Jr. and Modern in Denver

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